In recent years a noticeable shift has happened in consumption of goods in Latvia – consumers choose foreign produced goods over the ones produced locally.

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One of the largest retailers RIMI has always promoted locally produced goods. But in recent times they encountered a problem – how to encourage people to buy local goods?

Easy – by showing exactly what benefits it would bring to Latvia's economy! And the brightest Latvian economists calculated these amounts.

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TV and outdoor ads were used to spotlight how to fix the biggest problems in the country by simply buying local potatoes and cheese.

In phase two – we highlighted our local producers and put them in the spotlight by making a series of videos, interviewing them on how exactly they achieved their success. And more!