Circle K never sleeps – it works 24/7 to improve the quality of customer experience. And a lot of times it comes in the form of creating new innovations.

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While not a lot of people noticed that, we saw it as an expression of true love for the customers. So, we decided to create something hard to ignore – a ballad with all the things Circle K does for you.

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What we didn’t see coming was a viral hate song response about Circle K's car safety poles. To answer that we reacted with a video and a new innovation. That's how Circle K works.